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1 events and marketing services manager
администратор по организации мероприятий и маркетинговым услугам
Это должностное лицо отвечает за подготовку и реализацию проектов в области маркетинга и коммуникаций, включая совещания с маркетинг-партнерами, представительские мероприятия, обмен информацией с маркетинг-партнерами, выполнение плана признания маркетинг-партнеров и другие проекты.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
events and marketing services manager
This person is responsible for developing and executing marketing and communications projects, including major marketing partner conferences, hospitality events, marketing partner communications, marketing partner recognition plan and other project management.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > events and marketing services manager
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2 account manager
- менеджер по работе с клиентами
- менеджер по работе с заказчиками (в информационных технологиях)
- администратор учета используемых ресурсов
администратор учета используемых ресурсов
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[Л.Г.Суменко. Англо-русский словарь по информационным технологиям. М.: ГП ЦНИИС, 2003.]Тематики
EN
менеджер по работе с заказчиками (в информационных технологиях)
(ITIL Service Strategy)
Роль, имеющая много общего с менеджером по взаимоотношениям с бизнесом, но включающая в себя больше коммерческих вопросов. Чаще всего используется поставщиками услуг 3-го типа в отношениях с внешними заказчиками.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]EN
account manager
(ITIL Service Strategy)
A role that is very similar to that of the business relationship manager, but includes more commercial aspects. Most commonly used by Type III service providers when dealing with external customers.
[Словарь терминов ITIL версия 1.0, 29 июля 2011 г.]Тематики
EN
менеджер по работе с клиентами
Менеджер по работе с клиентами налаживает и поддерживает взаимодействие с находящимися в его ведении партнерами и тем самым способствует выполнению ключевых задач, предусмотренных стратегией обслуживания и маркетинга, исходя из необходимости содействовать партнеру в достижении его деловых задач. В его функции также входят координация работы по планированию партнерства и решение вопросов, связанных с управлением контрактами, маркетинговой, коммуникационной и оперативной деятельностью. Менеджер представляет интересы маркетинг-партнера в структуре ОКОИ. Для этого он должен устанавливать связи хорошо разбираться в работе основных функций, чья деятельность так или иначе влияет на деятельность маркетинг-партнера.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]EN
account manager
Account manager develops and maintains key relationships with clients within his/her responsibility, granting and contributing to the delivery of key services and marketing strategy objectives and to help them achieve their business objectives. This responsibility includes facilitating partnership planning and resolving issues relating to contract management, marketing, communications and operations. The account manager represents the marketing partner within the OCOG. This requires developing relationships with and knowledge of the key functional areas that will impact a marketing partner.
[Департамент лингвистических услуг Оргкомитета «Сочи 2014». Глоссарий терминов]Тематики
EN
Англо-русский словарь нормативно-технической терминологии > account manager
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3 CSM
English-Russian dictionary of computer abbreviations and terms > CSM
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4 CSM
1) Общая лексика: конфокальная сканирующая микроскопия (Confocal Scan Microscopy), Counter-Strike Mapping2) Геология: Certified Survey Map3) Авиация: Computer Software Manual, constant speed motor4) Спорт: Card Shuffling Machine5) Военный термин: Cheyenne Support Module, Commander, Submarines, Mediterranean, Company Sergent Major, Compartmented Security Mode, calendar maintenance supervisor, chief of staff memorandum, close support missile, close support mission, command sergeant major, communications security materials, communications security monitoring, company sergeant-major, continental shelf mine, critical supplies and materials6) Техника: cement stabilized mine stone, clutter suppression measures, computerized semiconductor measurement system7) Химия: Control Strip Module8) Математика: метод выпуклого симплекса (convex-simplex method)9) Религия: Christian Student Ministries10) Фармакология: Комитет по безопасности лекарственных средств (в Соединенном Королевстве)11) Астрономия: Central Star Magnitude12) Грубое выражение: Crazy Stupid Man, Cute And Sexy Mama13) Сокращение: Chemical Surety Material, Christian Science Monitor, Combat Support Module, Company Sergeant Major (British Army), Copper Stretch Metal, Customer Satisfaction Measurement (survey), cutter soil mix, Command and Service Module (Apollo spacecraft)14) Университет: Christian Student Movement, Cluster System Management, College Of San Mateo, College Of Science And Mathematics, Colorado School of Mines15) Физиология: Conventional Scientific Medicine16) Электроника: Control System Management17) Вычислительная техника: Central Services Module, Command and Service Module (Apollo spacecraft, Space)18) Нефть: consolidated supply management19) Иммунология: Clinically Standardized Meditation20) Онкология: U K Committee on Safety of Medicines21) Космонавтика: climate system monitoring (WMO), Communication Satellite Monitoring (мониторинг спутников связи)22) Транспорт: Conceptual Site Model23) Воздухоплавание: Command Service Module24) Фирменный знак: Central Sugar Milling26) Деловая лексика: Communications Sponsorship And Marketing, Component And Supplier Management, Corporate Sustainability Management, Customer Service Manager27) Глоссарий компании Сахалин Энерджи: Center for Standardization and Metrology28) Образование: Colorado School of Mines (автор: Есенжан)29) Сетевые технологии: Call Switching Module, Communications Services Manager, central service module, центральный обслуживающий модуль30) Полимеры: cation selective membrane, хлорсульфонированные полиэтилены31) Пластмассы: ChloroSulfonated Polyethylene Rubber32) Океанография: Climate System Monitoring, Cooperative Study in the Mediterranean33) Химическое оружие: Chemical surety materiel34) Микроскопия: confocal scanning microscopy, КСМ, конфокальный сканирующий микроскоп, конфокальный сканирующий микроскопия36) Расширение файла: Borland C++ 4.5 Precompiled header, Control Strip Module (Macintosh), Code Set Map (file)37) Энергосистемы: Capacity Support Mechanism38) Имена и фамилии: Charles S. Morris39) Фармация: Committee on the Safety of Medicines40) Здравоохранение: Committee on Safety of Medicines41) Чат: Cigarette Smoking Man42) Аэропорты: CLINTON SHERMAN Airport, Sherman, Oklahoma43) Программное обеспечение: Character Studio Marker44) AMEX. Merrill Lynch & Company, Inc. -
5 csm
1) Общая лексика: конфокальная сканирующая микроскопия (Confocal Scan Microscopy), Counter-Strike Mapping2) Геология: Certified Survey Map3) Авиация: Computer Software Manual, constant speed motor4) Спорт: Card Shuffling Machine5) Военный термин: Cheyenne Support Module, Commander, Submarines, Mediterranean, Company Sergent Major, Compartmented Security Mode, calendar maintenance supervisor, chief of staff memorandum, close support missile, close support mission, command sergeant major, communications security materials, communications security monitoring, company sergeant-major, continental shelf mine, critical supplies and materials6) Техника: cement stabilized mine stone, clutter suppression measures, computerized semiconductor measurement system7) Химия: Control Strip Module8) Математика: метод выпуклого симплекса (convex-simplex method)9) Религия: Christian Student Ministries10) Фармакология: Комитет по безопасности лекарственных средств (в Соединенном Королевстве)11) Астрономия: Central Star Magnitude12) Грубое выражение: Crazy Stupid Man, Cute And Sexy Mama13) Сокращение: Chemical Surety Material, Christian Science Monitor, Combat Support Module, Company Sergeant Major (British Army), Copper Stretch Metal, Customer Satisfaction Measurement (survey), cutter soil mix, Command and Service Module (Apollo spacecraft)14) Университет: Christian Student Movement, Cluster System Management, College Of San Mateo, College Of Science And Mathematics, Colorado School of Mines15) Физиология: Conventional Scientific Medicine16) Электроника: Control System Management17) Вычислительная техника: Central Services Module, Command and Service Module (Apollo spacecraft, Space)18) Нефть: consolidated supply management19) Иммунология: Clinically Standardized Meditation20) Онкология: U K Committee on Safety of Medicines21) Космонавтика: climate system monitoring (WMO), Communication Satellite Monitoring (мониторинг спутников связи)22) Транспорт: Conceptual Site Model23) Воздухоплавание: Command Service Module24) Фирменный знак: Central Sugar Milling26) Деловая лексика: Communications Sponsorship And Marketing, Component And Supplier Management, Corporate Sustainability Management, Customer Service Manager27) Глоссарий компании Сахалин Энерджи: Center for Standardization and Metrology28) Образование: Colorado School of Mines (автор: Есенжан)29) Сетевые технологии: Call Switching Module, Communications Services Manager, central service module, центральный обслуживающий модуль30) Полимеры: cation selective membrane, хлорсульфонированные полиэтилены31) Пластмассы: ChloroSulfonated Polyethylene Rubber32) Океанография: Climate System Monitoring, Cooperative Study in the Mediterranean33) Химическое оружие: Chemical surety materiel34) Микроскопия: confocal scanning microscopy, КСМ, конфокальный сканирующий микроскоп, конфокальный сканирующий микроскопия36) Расширение файла: Borland C++ 4.5 Precompiled header, Control Strip Module (Macintosh), Code Set Map (file)37) Энергосистемы: Capacity Support Mechanism38) Имена и фамилии: Charles S. Morris39) Фармация: Committee on the Safety of Medicines40) Здравоохранение: Committee on Safety of Medicines41) Чат: Cigarette Smoking Man42) Аэропорты: CLINTON SHERMAN Airport, Sherman, Oklahoma43) Программное обеспечение: Character Studio Marker44) AMEX. Merrill Lynch & Company, Inc. -
6 service
1. сущ.1) общ. услуга, одолжение; помощьIt was of great service to him during his illness. — Это была огромная помощь для него во время болезни.
to be out of service — быть без работы, бездельничать
My friend did me a service in fixing the door. — Мой друг оказал мне услугу, починив дверь.
2)а) эк. услуга, услуги, обслуживание, сервис (работа, осуществляемая для заказчика в процессе экономической деятельности компании или организации); предоставление услуг ( деятельность в сфере услуг)ATTRIBUTES:
high service — обслуживание [сервис\] на высоком уровне
premium quality [premium grade\] service — услуга премиального качества
COMBS:
to provide a service — оказывать услугу, обслуживать
See:accessorial services, ancillary service, a la carte service, account reconcilement service, accounting service 1), actual service 3), advertising services, advisory service 2), ancillary service 1), assurance services, augmented service, banking services, business reply service, business reply service, carry-out service, consumer service 2), consumer services, contract services, core service, 1), 3), dealer service, delivery service 1), factor services, field service 1), financial intermediation services indirectly measured, financial services, freight services, free services, freight services, full service, home service 1), 2), 3), in-flight service, investment-related services, legal services, limited service, managerial services, market services, medical service, 1), &2 non-factor services, non-market services, non-material services, non-productive services, passenger services, productive services, tax services, trade-related services, balance of services, contract for services, exports of services, quality of service, range of services, service account, service dealer, service dumping, service export, service firm, service import, service mark, services account, services deficit, service director, service manager, services market, services marketing, services surplus, services trade, service worker а), trade in services, balance on goods and services, exports of goods and services, final goods and services, goods and service tax, Bank Export Services Act, Extended Balance of Payments Services Classification, FIATA Model Rules for Freight Forwarding Services, Nice Agreement Concerning the International Classification of Goods and Services for the Purposes of the Registration of Marks, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980, Sale of Goods and Supply of Services Act, 1980б) эк. техническое обслуживание (установка, подготовка к эксплуатации, сервисное обслуживание, чистка, ремонт оборудования или иной техники)COMBS:
Syn:See:, service history, maintenance 3)в) эк. обслуживание (за столом) (накрывание стола, подача еды и т. д., напр., услуги официанта, бармена); прислуживание (работа на кого-л. вышестоящего по положению или должности; обычно: работа домашней прислуги)They complained of poor bar service. — Они пожаловались на плохое обслуживание в баре.
I found the butler's service to be excellent. — На мой взгляд, дворецкий выполнял свои обязанности безукоризненно.
See:3)а) эк. служба, работа ( работа по найму в частной компании или в государственном учреждении)COMBS:
service crime — служебное преступление, преступление по службе
duty of service — служебная [воинская\] обязанность
record of service, service record — послужной список
condition of service — условия работы [прохождения службы\]
to go out of service, to leave the service — уйти с работы
He has been in the company's service for 15 years. — Он работает в этой компании уже 15 лет.
See:active service 2), actual service 1), administrative service 1), a continuous service, full-time service, labour service 2), pensionable service, uninterrupted service, length of service, service worker б) future service benefit, past service benefit, in-service 1), 2)б) эк. служба, работа, эксплуатация (работа оборудования, техники)COMBS:
disposable [fit\] for service — годный для эксплуатации [использования\]
The computer should provide good service for years. — Компьютер должен работать хорошо в течение многих лет.
See:4)а) гос. упр. государственная служба (социально-правовой институт и сфера деятельности государственных гражданских служащих и военнослужащих)COMBS:
See:б) воен. армия, вооруженные силы (какой-л. страны; используется c определенным артиклем); род войскCOMBS:
He joined the service right after college. — Сразу после колледжа он пошел в армию.
Syn:See:uniformed services, member of the services, Selective Service System, Washington Headquarters Services5) гос. упр. обслуживание населения*; услуги населению* (в т. ч. предоставление коммунальных услуг, обеспечение общественным транспортом, средствами коммуникации и т. д.)ATTRIBUTES:
regular service — регулярное обслуживание, регулярное (транспортное) сообщение
rail [railway\] service — железнодорожное сообщение, железнодорожный транспорт [перевозки\]
Syn:public service 2) б)See:communal services, communications services, essential service, health service 1), janitorial service, non-essential service, public service broadcasting, social service, curtailment of service, Community Oriented Policing Services, Institute of Museum and Library Services, Office of Special Education and Rehabilitative Services, probation service6) фин., банк. обслуживание долга ( выплата процентов и основной суммы)Syn:See:7)а) гос. упр. служба, агентство, бюро (государственный орган или предприятие, оказывающее услуги населению и в той или иной степени регулируемое государством)Syn:See:accounting service 2), inspection service, intelligence service, patent service 2), Agricultural Marketing Service, Agricultural Research Service, American Forces Information Service, Animal and Plant Health Inspection Service, Central Security Service, Congressional Research Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Service, Cooperative State Research, Education and Extension Serviceб) эк. служба, отдел (подразделение организации, обслуживающее ее основную деятельность; также независимая фирма, оказывающая услуги)Syn:See:account service 1), advisory service 1), auditing service, back of the house services, customer service, 2), legal service 2), management services, marketing service 1), media buying service, placement service, property service, 1), rating service, rental service, repair service, tax preparation services 1), telephone answering service, Agent/Distributor Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service, Advisory, Conciliation and Arbitration Service8) юр. исполнение постановления суда; вручение повестки ( в суд)to acknowledge service — получать подтверждение юридического документа (напр., повестки)
COMBS:
speedy service of your documents on both defendants and witnesses — быстрое вручение ваших документов как ответчикам, так и свидетелям
See:actual service 2), 1),9) общ. церковная служба; религиозный обряд10) потр. сервиз (полный набор столовой или чайной посуды, рассчитанный на определенное количество человек)ATTRIBUTES:
Syn:See:11) эк. сфера услугSyn:12) эк. = service charge2. гл.1) общ. обслуживать ( предоставлять или оказывать услуги)to service customers — обслуживать покупателей [клиентов\]
The electric company services all nine counties. — Эта энергетическая компания обслуживает все девять округов.
2) эк. осуществлять [проводить\] техническое обслуживаниеto service the equipment — обслуживать оборудование, осуществлять ремонт оборудования
It is time to get my car serviced. — Пора проходить техобслуживание.
3) фин., банк. обслуживать долг ( выплачивать основную сумму или проценты по займу)to service a debt [a loan\] — обслуживать долг [заем\]
See:
* * *
услуга, обслуживание: 1) банковская услуга; 2) обслуживание долга: своевременная выплата процентов; = debt service; 3) бытовая платная услуга населению: мойка машины, стирка, ремонт часов и т. д. -
7 office
управление; департамент; комитет; отдел; бюро; секретариат, канцелярия; разг. кабина экипажаJoint Service Cruise Missile Program [Project] office — объединенное управление разработки КР (для ВВС и ВМС)
office of Information, Navy — информационное управление ВМС
office of Research, Development and Evaluation — управление НИОКР ВМС
office of the Chief, Army Reserve — управление резерва СВ
office of the Comptroller, Navy — управление главного финансового инспектора ВМС
office of the Deputy COFS for Research, Development and Acquisition — управление заместителя НШ по НИОКР и закупкам (СВ)
office, Aerospace Research — управление воздушно-космических исследований
office, Analysis and Review — управление анализа и контроля потребностей
office, Armor Force Management and Standardization — управление по вопросам администрации и стандартизации бронетанковых войск
office, Assistant COFS for Force Development — управление ПНШ по строительству ВС
office, Assistant COFS for Intelligence — управление ПНШ по разведке
office, Assistant COFS — управление [отдел] ПНШ
office, Assistant Secretary of Defense — аппарат [секретариат] ПМО
office, Chief of Chaplains — управление начальника службы военных священников (СВ)
office, Chief of Civil Affairs — управление по связям с гражданской администрацией и населением
office, Chief of Engineers — управление начальника инженерных войск
office, Chief of Finance (and Accounting) — управление начальника финансовой службы (СВ)
office, Chief of Legislative Liaison — отдел связи с законодательными органами
office, Chief of Ordnance — управление начальника артиллерийско-технической службы (СВ)
office, Chief of R&D — управление НИОКР (СВ)
office, Chief of Transportation — управление [отдел] начальника транспортной службы
office, Chief, Chemical Corps — управление начальника химической службы
office, COFS for Operations — оперативное управление НШ
office, COFS, Army — аппарат НШ СВ
office, Consolidated Personnel — управление гражданских рабочих и служащих
office, Coordinator of Army Studies — управление координатора разработок СВ
office, Defense Transportation — управление военно-транспортной службы
office, Deputy Chief of Naval Operations, Air Warfare — управление заместителя НШ ВМС по боевому применению авиации
office, Deputy COFS for Aviation — отдел заместителя НШ по авиации (МП)
office, Deputy COFS for Installations and Logistics — управление заместителя НШ по расквартированию и тыловому обеспечению
office, Deputy COFS for Manpower — управление заместителя НШ по людским ресурсам
office, Deputy COFS for Operations and Training — управление заместителя НШ по оперативной и боевой подготовке
office, Deputy COFS for Plans and Logistics — управление заместителя НШ по планированию тылового обеспечения
office, Development and Engineering — отдел технических разработок (ЦРУ)
office, Development and Weapon Systems Analysis — управление разработки и анализа систем вооружения
office, Director of Development Planning — управление планирования строительства (ВВС)
office, Director of Foreign Intelligence — управление начальника внешней разведки
office, Distribution Services — отдел распределения и рассылки картографических изданий (МО)
office, Economic Research — отдел экономических исследований (ЦРУ)
office, Emergency Transportation — управление чрезвычайных перевозок
office, Employment Policy and Grievance Review — отдел по вопросам занятости и рассмотрению жалоб (СВ)
office, Federal Procurement Policy — управление разработки федеральной политики в области закупок
office, Force Planning and Analysis — управление планирования и анализа строительства ВС
office, General Council — управление генерального юрисконсульта
office, Geographic and Cartographic Research — отдел географических и картографических исследований (ЦРУ)
office, Imagery Analysis — отдел анализа видовой информации (ЦРУ)
office, Information and Legal Affairs — управление информации и права (МО)
office, Information for. the Armed Forces — управление информации ВС
office, JCS — аппарат КНШ
office, Judge Advocate General — управление начальника военно-юридической службы
office, Management and Budget — административно-бюджетное управление
office, Military Assistance — управление по оказанию военной помощи
office, Personnel Manager — отдел кадров (СВ)
office, Services and Information Agency — отдел управления информационного обеспечения
office, Special Assistant for Logistical Support of Army Aircraft — отдел специального помощника по вопросам МТО армейской авиации
office, Special Assistant for Logistical Support of Tactical Communications — отдел специального помощника по вопросам МТО тактических систем связи
office, the Inspector General — управление генерального инспектора
office, the Legislative Affairs — управление военного законодательства
office, Under Secretary of Navy — аппарат заместителя министра ВМС
office, Under Secretary of the Air Force — аппарат заместителя министра ВВС
Personnel, Plans and Training office — отдел по вопросам ЛС, планирования и боевой подготовки
Strategic Objectives [Targets] Planning office — управление планирования стратегических задач (КНШ)
Surveillance, Target Acquisition and Night Observation System office — управление разработки систем наблюдения, засечки целей и ПНВ
— Resources Management office -
8 board
комитет; совет; комиссия; планшет; доска; пульт; борт; совершать посадку (на) ; садиться (напр. на корабль, машину) ; разг. «комиссовать, увольнять по состоянию здоровья; пропускать через комиссию; см. тж. committeeArmy (Central) Physical Evaluation board — (центральная) комиссия СВ по оценке уровня физической подготовки ЛС
Army Airborne, Electronics and Special Warfare board — комитет СВ по авиационным бортовым электронным системам и специальным методам ведения боевых действий
— on board— target status board -
9 ESCM
1) Техника: extended services communication manager2) Статистика: Energy Statistics Compilers Manual (Руководство для составителей статистики энергетики)3) Расширение файла: Extended Services Communications Manager (IBM)4) НАСДАК: E S C Medical Systems, LTD. -
10 market
1. сущ.1) эк. рынок; базар (специальное место, где осуществляется торговля)COMBS:
It is cheaper to buy vegetables from the market than from a shop. — Овощи дешевле покупать на рынке, чем в магазине.
Syn:marketplace 1), bazaar 1)See:2) эк. рынок (совокупность продавцов и покупателей какого-л. товара)to place [to put\] goods on the market, to bring goods to market — предлагать товар к продаже
In 1930 the first home laundry machine and refrigerator were put on the market. — В 1930 г. на рынке появилась первая бытовая стиральная машина и холодильник.
ATTRIBUTES [structure\]: actual 1. 1), auction 1. 1), call 1. 1), n6б, captive 1. 1), n4, classical 1. 3), concentrated 1. 1) а), continuous 1. 1) а), first 2. 3) а), forward 1. 1), n4, fourth, imperfect 1. 1), б, inside 2. 1) а), intermediate 2. 2) а), inverted 1. 3), monopolistic, oligopolistic, one-sided 1. 3), one-way 2. 4) а), open outcry, outcry, over-the-counter 2. 1) а), over-the-telephone, parallel 2. 1) а), perfect 1. 1), n2б, pitching, physical 2. 1) а), public 1. 1), n4, pure 1. 1) а), retail 2. 1) а), screen-based, second 1. 1), n2, sideways 2. 6) а), spot 2. 1) а), third 2. 3) а), wholesale 2. 1) а)
ATTRIBUTES [legality\]: administered 1), bear 1. 2), black 1. 3) а), blocked 1. 2) а), controlled, democratic 1), formal 1. 1) а), free 1. 1) а), informal 1), б, illicit, kerb, organized 1), в, overt 1. 2) а), regulated, rigged 1. 2) а)
See:CHILD [product\]: product market, financial market, services market, political market, pollution permit market, related markets CHILD [structure\]: actual market 2), 3), aftermarket 1), auction market, call market, carrying market, cash market, 1), 1), continuous market, double auction market, double-auction market, first market, forward market, fourth market, imperfect market, inside market 2), inter-dealer market, intermediate market, inverted market, monopolistic market, non-exchange market, off-board market, oligopolistic market, one-sided market, one-way market, open outcry market, OTC market, outcry market, 2), over-the-counter market, over-the-counter securities market, over-the-telephone market, parallel market, perfect market, physical market, public market 2), pure market, retail market, screen-based market, second market, spot market, street market 1), third market, upstairs market 2), wholesale market CHILD [legality\]: administered market, bear market 2), black market 1) а), blocked market, closed market, controlled market, formal market, free market, free and open market, informal market, grey market 1) а), illicit market, kerb market, organized market, price-making market, regulated market 1) а), rigged market, self-regulated market, access to market, market access, market disruption, inside market 1), 1), market-determined price3)а) эк. спрос; объем спроса, размер рынка (наличие желающих купить товар; часто используется как характеристика определенной территории)COMBS:
The European market for this product is estimated at $10 billions during next 5 years. — По оценкам, объем европейского рынка этого продукта будет равен 10 млрд долл. в течение ближайших пяти лет.
ATTRIBUTES: actual 1. 1), assured 1. 2), brisk 1. 1), business 1. 4) а), commercial 1. 1), consumer 1. 1), consumers, customer 1. 1), dealer 1. 1), б, enterprise 1. 2) а), government 1. 7) а), heavy user, industrial 1. 1), а, institutional 1. 1), а, manufacturing 2. 1) а), organizational, personal 1. 2) а), potential, producer 1. 1), professional 1. 1), promising, ready 1. 1), reseller, trade 1. 2), world 2. 1) а)
See:actual market 1), assured market, brisk market, business market, commercial market, consumer market, consumers market, consumers' market, customer market, dealer market, enterprise market, government market, heavy-user market, industrial market, institutional market, large-volume market, manufacturing market, organizational market, personal market 1), potential market 1) б), producer market, professional market, promising market, ready market, reseller market, trade market, world market 2) б)б) эк. потребителиATTRIBUTES: brand-loyal, control 3. 1), conventional 3. 2), core 2. 2), exploratory, intended, main 1. 1), mass 3. 1), personal 3. 2), potential, primary 2. 2), n2, principal 2. 2), n1, prospective, target 3. 1), test 3. 1), traditional
Syn:See:brand-loyal market, control market, conventional market, core market, exploratory market, intended market, main market 2), personal market 2), potential market 2) а), primary market 2), principal market 1) а), prospective market, target market, test market, traditional market, market acceptance, market attritionв) марк. рынок сбыта ( географический район)ATTRIBUTES: colonial, domestic 2) а), export 3. 2) а), external 1. 2) а), foreign 1. 1) а), global 1. 1) а), home 2. 2) а), internal 1. 2) а), international 1. 1) а), dispersed, distant 1. 1) а), local 1. 1) а), national 1. 1) а), nation-wide, nationwide, overseas 1. 2) а), regional, scattered 1. 1) а), world 2. 1) а), world-wide
Syn:See:colonial market, domestic market 1), export market, external market 1), foreign market 1), global market, home market, internal market 1), 2), international market, dispersed market, distant market, local market, national market, nation-wide market, overseas market, regional market, scattered market, world market 1), worldwide market, new-to-market, old-to-marketг) марк. = market segmentATTRIBUTES:
ATTRIBUTES: concentrated 1) а), craft 1. 1) а), demographic, downscale 1. 2) а), heterogeneous, homogeneous, high-income, low-end, metro, metropolitan, middle-aged, middle-class, mid-range, military, rural, specialized, specialty, silver 2. 3) а), upscale 1. 2) а), youth 2. 4) а)
See:black market 2), 2), craft market, demographic market, downmarket, down-market, downscale market, heterogeneous market, homogeneous market, high-income market, low-end market, lower end of the market, middle-aged market, middle-class market, mid-range market, military market 2) б), specialized market, specialty market, silver market 1) б), upscale market, youth market4) эк. конъюнктура, уровень цен, состояние рынка (состояние рынка в значении 2, с точки зрения активности продавцов и покупателей и соответствующей динамики изменения цен)ATTRIBUTES: active 1. 3), advancing, bid 1. 3), bear 1. 2), barren 1. 3), broad 1. 1), bull 1. 2), close II 2. 3) в), competitive II 2. 2) а), complete 1. 2), confident II 2. 1) а), congested, contango, contestable, crossed II 2. 2) а), crowded II 2. 1) а), а, dead 1. 2), declining, deep II 2. 2) а), depressed II 2. 2) а), б, differentiated, dull II 2. 1) а), efficient II 2. 1) а), б, emerging, established II 2. 1) а), expanding, falling, fast II 1. 2) а), fertile II 2. 1) а), firm I 1. 1) а), flat I 2. 4) а), graveyard, growing 1. 1), growth II 2. 1) а), heavy II 2. 1) а), inactive II 2. 2) а), increasing, jumpy II 2. 1) а), б, languid II 2. 2) а), limited II 2. 1) а), liquid I 2. 6) а), locked II 2. 2) а), lucrative, mature 1. 2), narrow 1. 1), nervous I 2. 5) б), normal I 1. 5) б), offered, overstocked II 2. 1) а), а, pegged I 1. 3) б), present I 2. 2) б), price-sensitive, productive I 1. 3) б), profitable II 2. 1) а), protected, recession-hit, restricted II 2. 1) а), restrictive II 2. 1) а), rising, sagging I 2. 2) б), saturated I 1. 3) б), seller II 2. 1) а), а, selective I 2. 5) б), sensitive I 2. 4) б), short 1. 1), shrinking, slack I 2. 2) б), sluggish II 2. 2) а), soft I 2. 4) б), sold-out, stable I 2. 1) б), stagnant II 2. 1) а), static I 2. 2) б), steady 1. 1), stiff 1. 1), б, strong II 2. 2) а), technically strong, technically weak, tight I 2. 4) б), wide II 2. 1) а)
See:active market, advancing market, bid market, bear market 1), Big Emerging Markets, broad market, bull market, buyers' market, close market, competitive market, complete market, contango market, contestable market, crossed market, crowded market, dead market, declining market, deep market, depressed market, differentiated market, dull market, efficient market, emerging market, established market, expanding market, fast market, fertile market, firm market, flat market, growing market, inactive market, jumpy market, languid market, lemons market, limited market, liquid market, locked market, lucrative market, market of lemons, mature market, narrow market, normal market, offered market, overstocked market, pegged market, present market, price-sensitive market, productive market, profitable market, protected market, recession-hit market, restricted market, restrictive market, rising market, sagging market, saturated market, sellers market, seller's market, sellers' market, selective market, sensitive market, short market, shrinking market, slack market, sluggish market, soft market, sold-out market, stable market, stagnant market, static market, steady market, stiff market, strong market, technically strong market, technically weak market, tight market, wide market5) эк., амер. розничный магазин (обычно специализированный, напр., мясной, рыбный)6) эк., пол. рынок (принцип устройства экономической системы, предусматривающий свободное формирование цен под воздействием спроса и предложения)See:7) межд. эк. рынок (экономический союз нескольких стран, в основе которого лежит создание единого торгового пространства для товаров, услуг и факторов производства)ATTRIBUTES: common 1) а), single 2) а)
See:common market, single market, Andean Common Market, Arab Common Market, Central American Common Market, Central American Common Market, common market, Common Market for Eastern and Southern Africa2. гл.1) эк. продавать, реализовывать, распространятьto receive approval from X agency to market the product — получить разрешение от органа Х на распространение продукта
2) марк. осуществлять маркетинг, позиционировать, продвигатьE-mail is recognized as the easiest and cheapest way to market your organization, your programs, and your issues. — Электронная почта считается самым легким и недорогим способом продвижения [рекламирования\] вашей организации, ваших программ и вашей работы.
See:3. прил.1) эк. рыночныйAnt:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)See:market activity 1), market behaviour 2), market capitalism, 1), market competition, market conduct, market discipline, market economy, market exchange, market fundamentalism, market ideology, market mechanism, market mode of coordination, market order of worth, market political culture, market sector 3), market socialism, market system, market transactionSee:market absorption, market acceptance, market activity 2), market appraisal, market area, market attractiveness, market attrition, market audience, market basket, market behaviour 1), market breadth, market break, market breakdown, market cap, market capacity, market capitalization, market challenger, 2), market clearance 2), market clearing, market communications, market composition, market concentration, market condition, market conditions 2), market coverage, market decline, market definition, market demand, market depth, market disequilibrium, market dominance, market dynamics, market equilibrium, market expectation, market expectations, market failure, market focus, market follower, market form, market glut, market grade, 1), market growth, market homogeneity, market interest rate, market intermediary, market jitters, market leader, market leadership, market level 2), market maker, market making, market needs, market nicher, market organization, market out, market participant, market partnership, market pattern, market position, market potential, market power, market presence, market pressure, market price, market profile, market quality 2), market quotation, market rate, market rate of interest, market range, market reaction, market requirements, market resistance, market response, market return, market satisfaction, market saturation, market segment, market selection, market sensitivity, market sentiment, market share, market situation 1), market size, market stability, market standard, market standing, market structure, market supply, market tone, market trader, market trend, market undertone, market user, market value, market value added, market volume, market weight 2) Market EyeSee:market analysis, market analyst, market approach, market arbitrage, market audit, market average, market barrier, market build-up, market channel, market clearance 1), market closing, market conditions 1), market conversion price, market cycle, market data, market development, market discount, market entry, market evidence, market exit, market expansion, market experiment, market exploration, market exposure, market factor, market fluctuation, market fluctuations, market forces, market forecast, market forecasting, 2), market hours, market incentive, market index, market indicator, market information, market inroad, market intelligence, market interface, market investigation, market letter, market level 1), market liquidity, market manager, market mapping, market matching, market maximization, market model, market modification, market movement, market multiple, market niche, market node, market opening, market opportunity, market order, market orientation, market outlet, market penetration, market performance, market period, market plan, market planning, market portfolio, market positioning, market prognosis, market ratio, market report, market research, market researcher, market reversal, market review, market risk, market rollout, market sector 1), &2, market segmentation, market selectivity, market sharing, market signal, market situation 2), market skimming, market specialist, market specialization, market stimulant, market strategy, market study, market survey, market sweep, market target, market targeting, market test, market testing, market timer, market timing2) эк. товарный, рыночный ( предназначенный для продажи на рынке)market fish — товарная рыба, рыба для продажи
market stock — товарный скот, скот для продажи
market vegetables — товарные овощи, овощи для продажи
Syn:marketable 3)See:market age, market animal, market livestock, market output, market place, market quality 1), market services, market stall, market weight 1)
* * *
market; Mkt; mart 1) рынок: организованная или неформальная система торговли товарами, услугами или финансовыми инструментами на основе четких правил (напр., фондовая биржа); 2) рыночные цены, состояние конъюнктуры; 3) совокупность людей или юридических лиц, предъявляющих текущий или потенциальный спрос на товары услуги; равнозначно спросу; 4) основные участники финансового рынка: дилеры, торгующие за свой счет, посредники и покупатели; 5) = marketplace; 6) рынок как столкновение спроса и предложения покупателей и продавцов, в результате которого определяется цена товара; 7) (to) продавать; см. marketing; 8) = market value; 9) "The Market"= Dow Jones Industrial Average.* * *рынок; рыночное хозяйство; рыночная экономика; рыночный механизм; спрос; конъюнктура. Как правило, употребляется применительно к фондовому рынку. 'Сегодня рынок упал' означает, что в этот день стоимость сделок на фондовом рынке снизилась . Инвестиционная деятельность .* * *организованное собрание/встреча людей, на которой происходит торговля ценными бумагами-----территория, на которой встречаются продавцы и покупатели, чтобы обменяться тем, что представляет ценность-----конъюнктурный обзор; бюллетень о состоянии рынка -
11 marketing
сущ.1) эк. торговля, реализация, продажа, сбыт (процесс передачи товаров от производителей промежуточным или конечным потребителям)ATTRIBUTES: cooperative, direct 1. 3), domestic 1. 2) а), global 1. 1) а), local 1. 1) а), mass 3. 1) а), national 1. 1) а), regional
See:cooperative marketing 2), direct marketing 2), domestic marketing 2), global marketing 2), 1), local marketing 2), mass marketing 2), national marketing 2), regional marketing 2) marketing authority, marketing behaviour 2), marketing board, marketing contract, marketing facilities 1), marketing level 2), marketing outlet 2), marketing permit, marketing position 2), marketing potential 2), marketing quota, marketing territory, marketing transaction 2), marketing year, usual marketing requirements, advertising, selling, merchandising2) марк. маркетинг (система методов и средств продвижения товаров или услуг от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, разработку системы сбыта, рекламу и т. д.)marketing director — маркетинговый директор, директор по маркетингу
marketing expert — маркетинговый эксперт, эксперт в области маркетинга
marketing expertise — маркетинговая экспертиза, экспертная оценка в области маркетинга
Do we need to improve marketing or simply drop a particular product? — Нужно ли нам улучшить маркетинг или лучше отказаться от какого-л. продукта?
Internet marketing is not as difficult as it sounds. — Маркетинг в интернет не так сложен, как может показаться.
ATTRIBUTES: affinity, agricultural, ambush, back end, bank, bench, brand, business site, business-to-business, buzz, catalogue, cause-related, celebrity, circulation, competitive, concentrated 1) а), consumer goods, consumer, consumer-oriented, convergent, conversion, cooperative, corporate, counter, cross, customized, database, data-driven, developing, differentiated, dimensional, direct mail, direct, direct response, divergent, domestic 2) а), door-to-door, electronic, enlightened, ethnic, event, exponential, export 3. 2) а), farm 1. 1) а), financial 1. 2) а), foreign 1. 1) б), fraudulent, front end, full-scale, generic, geodemographic, global 1. 1) б), grassroots, green, grey, health care, housing, idea, incentive, industrial 1. 1) а), а, innovative, integrated, interactive, international, Internet, joint, knowledge-based, leveraged, list, local 1. 1) а), mass, media, multichannel, multilevel, multisegment, multistep, national 1. 1) а), negative option, network, niche, non-profit, one-step, one-to-one, on-line, operational, opt-in, opt-out, organic, organizational, permission, person, personal, personnel, place, product, product-differentiated, product-oriented, promotion, promotional, referral, regional, request, retail, scientific, segmented, sense-of-mission, service 1. 2) а), shopper, social, societal, sports, stimulating, strategic, structure, supporting, symbiotic, synchro, tactical, target 3. 2) а), targeted, telephone, television, test, trade, undifferentiated, unsegmented, vacation, value, vendor, video, viral, world
See:affinity marketing, agricultural marketing, agrimarketing, ambush marketing, back end marketing, back-end marketing, bank marketing, benchmarketing, brand marketing, business site marketing, business-to-business marketing, buzz marketing, catalogue marketing, cause-related marketing, celebrity marketing, circulation marketing, comarketing, co-marketing, competitive marketing, concentrated marketing, consumer goods marketing, consumer marketing, consumer-oriented marketing, convergent marketing, conversion marketing, cooperative marketing 1), corporate marketing, countermarketing, counter-marketing, cross-marketing, customized marketing, database marketing, data-driven marketing, demarketing, developing marketing, differentiated marketing, dimensional marketing, direct mail marketing, direct marketing 1), direct response marketing, direct-mail marketing, divergent marketing, domestic marketing 1), door-to-door marketing, electronic marketing, e-marketing, enlightened marketing, ethnic marketing, event marketing, events marketing, exponential marketing, export marketing, farm marketing, financial marketing, foreign marketing, fraudulent marketing, front end marketing, front-end marketing, full-scale marketing, generic marketing, geodemographic marketing, global marketing 1), grassroots marketing, green marketing, grey marketing, health care marketing, housing marketing, idea marketing, incentive marketing, industrial marketing, innovative marketing, integrated marketing, interactive marketing, international marketing, 2), joint marketing, knowledge-based marketing, leveraged marketing, list marketing, local marketing 1), macromarketing, mass marketing 1), media marketing, megamarketing, micromarketing, micro-marketing, multilevel marketing, multisegment marketing, multistep marketing, multi-step marketing, national marketing 1), negative option marketing, network marketing, niche marketing, non-profit marketing, one-step marketing, one-to-one marketing, on-line marketing, operational marketing, opt-in marketing, opt-out marketing, organic marketing, organizational marketing, permission marketing, person marketing, personal marketing, personnel marketing, place marketing, political candidate marketing, political marketing, pre-emptive marketing, premarketing, pre-marketing, product marketing, product-differentiated marketing, product-oriented marketing, promotion marketing, promotional marketing, referral marketing, regional marketing 1), remarketing, request marketing, retail marketing, scientific marketing, segmented marketing, sense-of-mission marketing, services marketing, shopper marketing, social marketing, societal marketing, sports marketing, stimulating marketing, strategic marketing, structure marketing, supporting marketing, symbiotic marketing, synchro marketing, synchromarketing, tactical marketing, target marketing, targeted marketing, telemarketing, telephone marketing, television marketing, test marketing, trade marketing, undifferentiated marketing, unsegmented marketing, vacation marketing, value marketing, vendor marketing, video marketing, viral marketing, world marketing, marketing action, marketing administration, marketing agency, marketing agreement, marketing analysis, marketing analyst, marketing appeal, marketing approach, marketing area, marketing arithmetic, marketing audit, marketing auditor, marketing behaviour 1), marketing bill, marketing budget, marketing campaign, marketing capability, marketing career, marketing chain, marketing channel, marketing communications, marketing company, marketing concept, marketing consultant, marketing control, marketing cooperation, marketing cooperative, marketing cost, marketing database, marketing decision, marketing department, marketing editor, marketing effectiveness, marketing efficiency, marketing environment, marketing ethics, marketing evaluation, marketing event, marketing expenditure, marketing expense, marketing expense-to-sales analysis, marketing experiment, marketing facilities 2), marketing feasibility, marketing firm, marketing function, marketing image, marketing implications, marketing information system, marketing instrument, marketing intelligence, marketing intermediary, marketing launch, marketing level 1), marketing logistics, marketing man, marketing management, marketing manager, marketing margin, marketing media, marketing medium, marketing middleman, marketing mix, marketing model, marketing myopia, marketing niche, marketing offer, marketing opportunity, marketing organization, marketing orientation, marketing outlet 1), marketing overkill, marketing performance, marketing plan, marketing planning, marketing position 1), marketing positioning, marketing potential 1), marketing productivity, marketing representative, marketing research, marketing response, marketing risk, marketing science, marketing scientist, marketing segmentation, marketing service, marketing specialist, marketing spread, marketing stimulus, marketing strategy, marketing strength, marketing support, marketing system, marketing tactics, marketing technique, marketing tool, marketing transaction 1), marketing value, marketing warfare, marketing weakness, advertising, pricing, promotion, product line, ICC / ESOMAR International Code of Marketing and Social Research Practice, ICC Guidelines / Code on Advertising and Marketing on the Internet, ICC International Codes of Marketing and Advertising Practices, Journal of Marketing, Marketing Society, American Marketing Association, British Institute of Marketing, Chartered Institute of Marketing, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation, Communication, Advertising and Marketing Education Foundation3) торг. покупка продуктов (как правило, на рынке), закупка провизииI could prove that any male could do the weekly marketing at our local Ding Dong faster than any Mom. — Могу сказать с уверенностью, что любой мужчина может закупать провизию в нашем местном "Динг-Донге" быстрее домохозяйки.
See:4) потр., редк. предметы торговли; купленные товары [продукты\]See:
* * *
маркетинг: система методов и средств продвижения товаров от производителя к потребителю; включает анализ рынка, дизайн, разработку упаковки, организацию сбыта, рекламу и т. д.* * *. система организации производственно-сбытовой деятельности предприятия, в основе которой лежит комплексное изучение рынка, оценка и учет всех условий производства и сбыта продукции, товаров, услуг в ближайшее и более отдаленной перспективе. Основными элементами М. выступают: маркетинговые исследования и сбор информации, планирование ассортимента продукции, реализация, реклама и стимулирование сбыта. . Словарь экономических терминов 1 .* * *маркетинг’процесс выявления, максимизации и удовлетворения потребительского спроса на изделия компании
См. также в других словарях:
Communications Workers of America v. Beck — Supreme Court of the United States Argued January 11, 1988 … Wikipedia
Communications and Electronics Branch — The cap badge of the Communications and Electronics Branch. Active 1968 Country … Wikipedia
Communications in Gibraltar — See also: Telephone numbers in Gibraltar Communications in Gibraltar comprise a wide range of telephony systems (both fixed line and mobile), Internet access, broadcasting (radio and television) and satellite control. There is also printed and… … Wikipedia
Communications in the Isle of Man — The Isle of Man benefits from an extremely modern and extensive communications infrastructure, which underpins the main sectors of the Island s economy. Contents 1 Telecommunications 1.1 Telegraph 1.2 Telephones 1.2.1 … Wikipedia
Communications on the Isle of Man — The Isle of Man benefits from an extremely modern and extensive communications infrastructure, which underpins the main sectors of the Island s economy.TelecommunicationsTelegraphThe history of Manx telecommunications starts in 1859, when the… … Wikipedia
Services de terminal — Pour les articles homonymes, voir TSE. Terminal Services est un composant de Microsoft Windows (dans les versions clientes et serveur) qui permet à un utilisateur d accéder à des applications et des données sur un ordinateur distant et au travers … Wikipédia en Français
Special Projects Office-Program Executive Office Command Control Communications Tactical — PEO C3T Special Projects Office Active Country United States Branch Army Type Systems Integration Garrison/HQ Fort Mon … Wikipedia
J2 Global Communications — (nasdaq|JCOM) is a company based in Hollywood, California that offers messaging and communications services. Its most popular service is called eFax , which allows users to send and receive faxes via the Internet. j2 was previously called… … Wikipedia
United States Army Communications-Electronics Research, Development and Engineering Center — Communications Electronics RD E Center Active Country … Wikipedia
Terminal Services — Services de terminal Pour les articles homonymes, voir TSE. Terminal Services est un composant de Microsoft Windows (dans les versions clientes et serveur) qui permet à un utilisateur d accéder à des applications et des données sur un ordinateur… … Wikipédia en Français
Avaya Unified Communications Management — Developer(s) Nortel (now Avaya) Operating system MS Windows, and Linux Type Unified Communications Configuration and Management Avaya Unified Communications Management in computer networking is the name of a collection o … Wikipedia